My favorite place for spices is our local health food store--and not for the reasons you think--they actually (truly) have the best prices on bulk spices. Also, I've noticed their spices are generally better quality. And since I'm there often, my spices are fresher than they have ever been, which leads to general taste bud delight. I bought vanilla beans there recently and they infused my entire spice cabinet with their aroma they were so fresh and vital (which made cooking awkward for a couple days, I apparently rely on my nose when grabbing the next random spice for my impromptu marinades, and when all you can smell is vanilla, well...)
Anyway. New paprika.
My new paprika is a completely different flavor. It smells different. The taste is different. I'm completely floored. It's good, I love it, I'm just blow away by how different fresh paprika is from(*cough* probably 4 to 5 year old paprika. All my dishes, particularly beef stroganoff and my chicken wraps, have taken a definite step up in flavor.
Lesson learned. Freshness matters.